Body Image Advertisements Are Targeting Towards Specific...

More and more people, including both females and males, start to care about and even concern about their own body images. As the body care, fashion, and fitness industries are thriving, we can see tons of advertisements delivering body images to attract customers. While the majority of them utilize models, athletes, celebrities or someone who has a perfect body to demonstrate the extraordinary effect of the products, there has been an increasing amount of advertisement campaigns that portray â€Å"real beauty† to encourage regular people to appreciate their own beauty. Interestingly, all these body-image advertisements are targeting towards specific gender groups. The difference in gender-based advertisement campaign strategies shows the stereotypes of male and female beauty that exist in the society, and male and female different levels of self-esteem and self-perception. While women are perceived to care a lot about outer beauty and be not confident about themselves, men are said to be more independent, confident and powerful as they can not only change their looks, but also value individualized personalities and capabilities more than their outlooks and masculinities. A typical example of women’s body image advertisement would be the ones from Victoria’s Secret. In 2013, Victoria’s Secret launched a sleek and simple advertisement. Half of the picture is just a portrait of a half-naked female model who represents the idealized physical attributes of a woman. She twists herShow MoreRelatedBrainwashing Youth : How Advertising Influences Children On Gender Images1496 Words   |  6 Pages Brainwashing Youth: How Advertising Influences Children on Gender Images For advertising companies, the topic of advertising to children is one that is very controversial and could lead to a lot of debate on whether it is even ethical to do so. 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