EasyJet A No Frills Airline Coursework Example | Topics and Well Written Essays - 2000 words

EasyJet A No Frills Airline - Coursework ExampleStrategy refers to the action plan, which is designed for reaching long-term objectives (Nickols, 2012). A strategy framed at the business take aim is usually termed as business level strategy. It can be further defined as the adoption along with the implementation of vital decisions towards the growth of long-term objectives (Beard & Dess, 1981).The term free-enterprise(a) advantage refers to the competitive position, wherein one organisation is able to generate more revenues as compared to other related companies. For instance, Micromax, a mobile phone company, grabbed a high market assign in nations such as India through the utilisation of comprise leadership strategy. A company achieves greater competitive position, when it is able to gain control over its competitors relating to every business or operational spirit (Ware & Grantham, 2010).Although Easyjet has utilised several strategies for developing its competitive posit ion, the airline company mainly focused on cost leadership strategy amid the prime ones (Gallagher, 2004). Cost leadership strategy refers to gaining high market share by providing goods and services at the lowest possible prices. Michael Porter first genuine and defined the concept of this detail strategy. The other available options can be reckoned as differentiation and niche market strategies (Dess & Davis, 1984).Michael Porter developed three generic strategies that aimed at supporting the organisations towards fulfilling their respective objectives. In this regard, one of such strategies is cost leadership, which leads to attain superior competitive advantage through reduction in costs. Differentiation strategy aims at gaining competitive advantage by providing the customers with unique features embedded in the products and services (Dess & Davis, 1984). Focus or niche marketing strategy derives